Investing in a monthly blog writing service is a wise decision for most companies. Marketing data clearly shows that blogging is a critical component of effective online marketing and directly impacts your business results. The facts behind blogging speak for themselves.
- Companies that blog have 55% more website visitors.
- B2C companies that blog get 88% more leads/month than those that don’t.
- B2B companies that blog get 67% more leads/month than those that don’t.
- 71% of consumers say blogs affect their purchasing decisions.
Simply writing articles and posting them to your blog isn’t going to dramatically impact your marketing results though. There’s more to it than that. In order to attract visitors that are hungry to consume your information, you need to make sure your blog is rich with valuable content. The quality of the articles is more important than the quantity of articles.
A Blog Writing Service Will Improve Your Website Search Engine Rankings
As long as your blog is attached to your website (which is recommended), it can help you rank well in the search engines and get found for industry-related products and services. As a result you’ll attract more organic (un-paid) search traffic and allow people to become familiar with your business. The more traffic you get, the more leads you’ll get.
The frequency of your blogging also impacts your search results. The more blog posts you publish, the more indexed pages you create for the search engines to pick up and display in their search results. Recent studies have shown that companies that blog 20 times or more each month see the biggest returns with as much as two times the traffic and leads.
In order to make sure your website gets noticed, it’s essential to make sure your blog service is optimizing your blog posts. Using keywords in your blog title that your prospects are entering into the search engines when they’re doing their research will help your posts rank well. As with any quality web strategy, keyword research is important. You need to know what questions your target market wants answered. This is how you discover what you should be blogging about.
A Blog Service Will Help Position You As The Trusted Authority Or Industry Thought Leader
If you have good industry-specific information to share, using a blog service to publish it will help you earn people’s trust, stay top-of-mind in your community, and become the trusted authority or industry thought leader.
To begin doing that, you need to become your customers’ best problem solver. Start with creating a list of the biggest problems your customers have and then begin writing detailed blog posts that provide practical and non-product focused solutions. Solve your customers’ problems through your content. As you begin producing quality and engaging blog posts, your expertise on the subject will become obvious.
A Blog Writing Service Will Help You Generate More Leads
A blog gives you many opportunities to place strong calls-to-action that will help you generate leads. The goal is to retain your readers and engage them as much as possible with your website and content. Asking them to download a free guide or eBook, or register for a webinar is a great way to introduce them to your buying process and start qualifying them.
One place to put your calls-to-action is right in the blog itself. They can be placed almost anywhere, beginning, end, doesn’t matter. Make them contextual by hyperlinking keywords to appropriate offers. You can also place them in the sidebar in the form of banners to advertise your top performing offers. Just make sure they’re contextual so that they create a seamless connection with the reader who is ready to learn more.
A Blog Writing Service Is An Investment In Your Company’s Future
Your blog is a marketing asset, especially over the long-term as it continues to bring more and more traffic and leads to your business. Producing high quality blog articles will also help position you as the leading authority in your market or industry, allowing you to earn the trust of the people you wish to serve. Investing in a monthly blog service is one of the smartest tactics the modern business can use.
Have questions about our Blog Service?
Call us at 1-888-450-1859 or locally at 780-450-1859. We’re happy to help. = )
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