Many companies report that email is one of their more powerful marketing channels. As such, the size of your email list is a direct reflection of your reach and thought leadership. It’s important to remember that your email marketing campaigns should be focused on educating your contacts about your company. Your marketing emails need to be complimented by other efforts including search engine optimization, blogging and social media marketing.
Email Newsletter Service
A popular way to stay top-of-mind with your customers and prospects is by offering an email newsletter. An email newsletter helps you build brand awareness with your contacts, and it’s a great way to repurpose content that you’ve already created such as blog posts. It can also be a great way to collect valuable insights about your customers and prospects by tracking what kinds of information they are clicking on the most. Every business should offer an email newsletter as a way to grow their email list.
Automated Email Lead Nurturing
Lead nurturing often goes by many names: marketing automation, drip marketing, auto-responders, etc. Lead nurturing is a system that allows you to send a series of pre-scheduled emails to an early stage lead. The objective is to pre-qualify them before handing them over to someone in the sales department. Using automated email lead nurturing actually saves your sales team time and makes their job easier because the system educates and qualifies the lead over time.
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