At the core of every online marketing strategy is a strong website design. Your business, whether B2B, B2C, non-profit, local or global needs a strong online presence to reach buyers in the Internet age. Your website is your virtual storefront and the foundation or the “hub” of all of your marketing activities. It’s the most important marketing tool you have.
Blog Design & Development
Does everyone who uses the web to market their business need a blog? The short answer is yes, though we would presume that there are cases where it’s not needed (we just haven’t seen any yet). A blog does two critical things that can’t be done with traditional (static) websites and it’s an essential tool to have when engaging in other forms of online marketing such as Search Engine Optimization (SEO) and Social Media Marketing.
Landing Page/Squeeze Page Development
If you could do one thing right now to drastically increase your return on marketing investment with your website, it would be to add a landing page. A landing page or squeeze page is simply a website page that contains a form that is used to generate leads. The page revolves around a marketing offer, such as a free eBook download or access to a recorded webinar. It’s purpose is to capture visitor information in exchange for the valuable offer.
Have questions about Web Development?
Call us at 1-888-450-1859 or locally at 780-450-1859. We’re happy to help. = )
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