Our Process

  • 1

    Conduct a Marketing Assessment

    Determine the current state of your website and marketing, identify areas that need improvement, assess your current needs and gather initial data needed for strategy development.

Marketing Assessment Checklist imageFiguring out exactly where you're at today is the first step. We begin our process by conducting an online marketing and website assessment. This provides us with the initial information we need to begin developing your strategy in Step 2.

In this assessment we'll uncover exactly what's needed to optimize your website so you can get more traffic and generate more leads. You'll receive personalized and actionable tips to help you improve your website, your social media presence and your ability to generate leads.

  • 2

    Strategy Development

    Develop a detailed road map and determine which tactics to use and how to use them in order to achieve the company's business goals.

Marketing Strategy Development imageYour strategy is the foundation for all of your online marketing. Too many businesses dive straight into tactics and miss this step. Having the right strategy in place ensures you get the results you want and helps you successfully set yourself apart from your competition.

This process involves identifying your sales and marketing challenges, creating buyer personas,  setting your revenue growth goals, and determining what internal resources are available to implement an inbound marketing program.

After completing this step of the process you'll have an inbound marketing action plan that will help you achieve your sales and marketing goals that you can then implement on your own or with our assistance.

  • 3

    Content Creation & Marketing

    Build a content machine that produces regular content designed to attract and retain qualified leads and assist with converting leads to customers.

Content Marketing image80% of the visitors that come to your website are performing research. They know they have a problem that needs to be solved.

They're looking for educational content in the form of blog posts, whitepapers, guides, tip sheets, eBooks, checklists and videos.

At this stage of the process we map out your content strategy and create an editorial calendar. Then the content is produced and is ready for distribution and promotion.

  • 4

    Traffic & Lead Generation

    Reaching out to new prospects using multiple tactics and channels, attracting them with content, and filling your sales funnel with high quality leads.

Website Traffic Generation imageBy increasing the traffic to your website you increase the number of opportunities for visitors to turn into leads.

Using a mix of tactics we promote your content to new prospects. Some of these tactics include: SEO & Organic Search, Email Marketing, Paid Search (PPC), Social Media Marketing, Video Marketing, Banner Ads and Direct Mail.

Then using a sequence that includes calls-to-action, special offers, landing pages and web forms we capture leads from your website traffic and begin the nurturing process.

  • 5

    Lead Management

    Engaging leads and qualifying prospects by moving them through your sales funnel before handing them off to sales.

Marketing Automation Lead Nurturing imageOnce you've started capturing leads you need to keep them engaged until they become sales-ready. It's important to stay front-of-mind and the easiest way to do that is by continuing to provide engaging content.

Matching your content to the different stages of the sales lifecycle has proven to be very effective.

This can be done easily using the latest marketing automation software and setting up lead nurturing campaigns. That way you can keep your leads engaged and walk them through the sales pipeline at their own pace until they're ready to be passed off to sales.

  • 6

    Sales & Marketing Alignment

    Enabling sales and marketing teams to work together to analyze and improve the entire sales and marketing process.

Lifecycle Stage imageStudies have shown that companies with strong sales and marketing alignment get 20% more annual revenue growth.

The efficiency of your marketing pipeline directly impacts the sales team's ability to hit their quotas. By working backwards to identify the number of qualified leads a sales rep needs to make their quota we can determine the number of leads your inbound marketing system needs to generate.

When sales and marketing work in alignment you increase your flow of quality leads and close more customers.

  • 7

    Metrics & Performance Reporting

    Continually testing, measuring and optimizing every process in the inbound marketing program.

Marketing Metrics imageMarketing in the digital age has almost become more of a science than an art. There are numerous key performance indicators for every step in the process that must be tracked and analyzed. Afterall, you can't improve what you don't measure.

Having a data analyst that can interpret the data you're generating and make recommendations for fine tuning your marketing machine can make a big difference.

Even small changes to your calls-to-action, landing pages and offers can make the difference between single-digit and double-digit conversion rates.