Marketing Ninjas is an Edmonton marketing company that specializes in website design and Internet marketing promotion.
You already know that traditional (outbound) marketing tactics like flyers, radio ads and the Yellow Pages are becoming less effective. Watch this 2-minute video to discover the secret of gaining awareness and generating quality leads in the digital age.
Generating more traffic for your website is like baking. You need lots of complimentary ingredients to get the results you want. There is no one tactic that will produce great results on its own. You need a set of tactics and supporting tools working together to get great results.
Understanding your ideal customer will allow you to put together premium offers such as webinars and e-books that potential customers can download in exchange for their email address. This moves them deeper into your sales funnel and allows you to follow-up with them.
Webinars and e-books work well to get people into your sales funnel, but people only buy when they’re ready to buy. To turn them into customers you’ll need offers more closely tied to your products and services such as consultations and demos, and a means of getting these offers in front of them regularly.
All of the tactics we do and campaigns we create online are tracked and measured. This allows you to replicate what’s working and eliminate what’s not working. But the only way to do that is if you are watching the metrics that matter most to your business goals.
Your website is your most important marketing tool. Period. It’s the “hub” or the command center of all
of your Internet marketing efforts. But just having ANY website is not good enough. Unless your website
can perform specific functions you won’t be able to use the Internet effectively to market your business.
Learn more about Website Design
Internet marketing is based heavily on numbers and it works like a funnel. You put a whole bunch in the top, and a handful of hot leads come out the bottom. Here’s the tactics you can use to get more visitors to your website:
Search Engine Optimization or SEO is the process of getting your website ranking in the top of the search engine results pages when someone is looking for keywords that are related to your business. Because 70% of the links that search users click on are organic, not paid, it’s essential to make SEO a part of your traffic generating strategy.
Learn more about Search Engine Optimization
It’s important to create content regularly. The more pages you have on your website, the more chances you have to rank. Blogs also influence the purchase decisions of your customers. It’s a way for you to showcase your expertise and position yourself as the Trusted Authority in your field. 2/3 of marketers say their company blog is “critical” or “important” to their business.
Learn more about Blogging
Being active in the social networks helps you to build relationships with potential customers. It’s also a very effective way to distribute your content online. Posting links to your blog posts and other website content helps to attract more potential customers back to your website. More than 1/3 of small and medium businesses say that social media helps them get found online.
Learn more about Social Media Marketing
How effectively you do this is determined by how well you know your ideal client. What are they searching
for? What’s their hot button? Here’s the tactics you can use to generate leads from your website visitors:
The purpose of a Call-to-Action (CTA) is to drive a visitor on your website to take a specific action. It’s important that they are kept in clear sight on your page so visitors know where to take the next step. CTAs are the key to lead generation but they need to be done right in order to convert traffic into leads.
Premium content offers are educational information like webinars, free reports, ebooks and white papers. They are linked to from call-to-action buttons and require visitors to submit their email address on a landing page in order to download or register. When a visitor fills out a form to access this content, a lead is created.
Landing pages are used to convert visitors into leads by collecting contact information from them. They consist of a headline, a brief description of the offer, a supporting image, and a web form to be submitted. Landing pages are powerful because they focus your visitor’s attention to one particular offer without the distractions of everything else on your website.
Learn more about Landing Pages
You should definitely offer a newsletter subscription on your website. A visitor can fill out a short web form (usually first name and email address only) and then they will regularly receive your email newsletters. Newsletters or mailing lists are the perfect way to collect email addresses and allow you to nurture prospects over time until they become leads.
Once a visitor has put their hand up and asked to become a lead, it’s time to fire up your Internet marketing
machine. Here’s the tactics you can use to convert more leads from your website into customers:
Depending on whose research you read, only between 5% – 25% of the traffic on your site is actually ready to do business with you at that moment; the rest are doing research. Automated email lead nurturing allows you to overcome typical objections before selling a customer and stay top-of-mind with warm prospects.
Low-Risk Offers are where you take the hottest leads one step closer to becoming a customer. Unlike Premium Content Offers, they’re usually tied more closely to your products and services and require a lead to get on the phone with a sales rep. Some examples include consultations, demos, or free trials.
What you can measure, you can improve. And that’s got to be one of the greatest advantages of Internet
marketing. You can measure and track more data than you probably care to look at. Here’s some of the
data you should measure and track that will indicate how effective your marketing is:
The total number of visitors that came to your website. This includes both unique and returning visitors. If you see this number increasing it indicates you’re doing something right.
The number of unique individuals who have come to your website. This is the number that tells you how many sets of new eyes you’ve brought to your website that have never been there before.
The number of visitors that came to your website that have been there before. If you see this number increasing it indicates that you’re becoming a resource for your target audience.
The total number of pages that were viewed on your site by all visitors. As your website traffic increases and more people explore your website, this number should increase every month.
The average number of pages that a visitor looks at when they come to your website. If this number is increasing, it indicates that visitors are consuming more of your content when they visit.
The average length of time visitors spend on your website. If this number is increasing, it indicates that visitors are engaged and are consuming your content. Well done!
The bounce rate of a page is the percentage of people that left your website after viewing that page. If you’re bounce rate is high then that page is under performing.
Your traffic sources tell you where all of your website visitors are coming from. They could be from the search engines, various social media channels, or even links from other sites.
Keywords are the search terms that people used in the search engines before they ended up on your website. It’s important to find out what people were actually looking for when they found you.
These are the pages that visitors enter your site on. Pay particular attention to your blog posts here. If they have a high number of visits it could indicate a hot topic with your visitors.
The conversion rate of a page is the percentage of people that performed a certain action on that page such as filling out a form or clicking a Call-To-Action button. The higher the percentage the better.
This is when you test two variations of the same page to see which gets a higher conversion rate. When you test two pages, scrap the loser and make a new variation of the winner and test again.
Keep an eye on which pages or posts are being shared the most. This indicates that your visitors believe it’s remarkable or valuable enough to share with their friends and associates.
This is your raw distribution power and it’s made up of the number of blog subscribers, email subscribers, Facebook fans, Twitter followers and LinkedIn connections you have.
Specifically when it comes to posting to your social media networks. Keep an eye on what topics get the most response. Also keep an eye on what times you post at that get the most response.
Sure we’re an Edmonton marketing company, but that’s where the similarities end. You see, the marketing industry is evolving due to the advances in technology and changing buyer’s behaviour. Traditional marketing agencies don’t understand new web-based technologies and traditional web design firms don’t understand marketing and communications. And neither of them fully understand effective Internet marketing promotion.
We’re a hybrid Internet marketing agency; the very best of these two industries with all these major disconnects removed. We specialize in attraction marketing or inbound marketing, measuring our results and constantly improving our performance. We completely avoid the spray-and-pray methods most traditional medias rely on. Why? Well when’s the last time you were able to measure the ROI of that radio ad or that billboard? And if you can’t measure it, how would you ever know if it made you money or cost you money? And if it doesn’t generate more revenue than it costs, why would you keep doing it? And don’t you dare say Branding. Unless you have huge amounts of disposable dollars in your marketing budget like Nike or GM, then that’s a losing formula.
We use the Internet and web-based technologies to provide you with a custom marketing solution that’s engineered to deliver results. Our proprietary system is designed to build upon your unique sales and marketing goals. Our entire process is measured and tracked. You always have the data you need to identify trends and shifts. You make smarter decisions that are data-driven, not based on hunches or “intuition”. Like ninjas, we work secretly in the background helping you gain an unfair advantage and increase your marketshare. Now do you see why you don’t want us working for your competition?
Learn more about Marketing Ninjas philosophy and Code of Values